Many 21st century learners aren’t equipped to face a rapidly changing job market driven by automation. We want to change this, helping young people understand themselves, plan their future and get job ready.

Why should open minds meet closed doors?

Our Story

In 2016, a group of New Zealand’s most forward thinking and innovative educators, sportspeople and business leaders sat down to address a key issue they identified.

Many 21st century learners aren’t equipped to face a rapidly changing job market driven by automation.

For employees to succeed in a modern workforce, this job market demands a critical set of ‘soft skills’ or what we like to call ‘employability skills’ - but who is equipping our learners with these skills?

Report after report identifies this challenge. There is a real lack of educational content and even fewer tools available to help students of all levels develop their ‘employability skills’. Further back, much further, when young minds are being shaped and character built, is where we have an opportunity to nurture these skills.

Any country that takes a lead in early-stage core skills development will have a huge advantage on the world stage.

The team began crafting a solution. Working with other high performance teams and individuals, they boiled down the critical skills that made them successful. Using the latest research into educational techniques, they designed highly engaging learning modules and built them into a modern digital experience...

Minded was born.

Minded and Joy Business Academy

At the same time, Joy Business Academy, based in Auckland, New Zealand, were building their own set of online courses aimed at educating learners in fun, engaging ways. While Minded’s focus was to develop self-reflection and ‘soft skills’, JBA were passionate about gamifying learning, building learning experiences that would develop and test real-world expertise.

In 2018 Joy Business Academy acquired Minded, with the goal of combining the Minded pathway with JBA’s suite of immersive learning experiences.

By combining the two, learners now have access to a new Minded platform, offering a far more comprehensive learning opportunity. Using the self-reflection involved with Minded modules and the real-world skills developed by completing JBA’s courses, learners can discover who they are, where they want to go AND how to get there.

To find out more about how Minded can help, contact us